Haptic reference system with 9 descriptors and 45 samples

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The TouchFeel-Box provides feedback to objective and subjective tactile properties of a surface. Product managers have the possibility to positively influence the objective quality and the perceived quality of a product before series production and thus avoid cognitive dissonances that can lead to negative feedback from customers.


  • Shorter development times
  • Increase of objective product quality
  • Optimization of subjective product quality

Technical Data of the TouchFeel-Box

  • Hardness
    Touch Temperature
    Memory of Shape
  • 5 each
  • 0 – 100
  • Haptic Fingerprint

The TouchFeel-Box makes it possible – within the scope of quality assurance of materials – to check the tactile properties of the surface.

From an objective point of view, this surface must not only meet certain safety standards, but must also subjectively evoke a special haptic perception.

The purchase decision of a product depends not only on the technical objective aspects, but also on the subjective perception.

If a surface does not trigger a positive or expected sensation while touching, this leads to irritation. This deviation is also called cognitive dissonance.

With the help of the TouchFeel-Box, the touch feeling can be broken down into different impressions and assigned to haptic descriptors. The relevance of the haptic descriptors has been determined by numerous studies.


  • Evaluation of the objective tactile properties of a surface, e.g. in the context of quality assurance
  • Evaluation of the subjective tactile properties of a surface, e.g. in the context of marketing decisions
  • Determination of a haptic fingerprint for better comparability